FRATPACKER WORLD.

Yes I know what you thinking, is Fratpacker World going pop!? Yes it is because all genres matter. Plus Ed opened the album with some bars. Talking his big popstar talk. Did I mention that I also had some fire ice cream at the listening session. We rocking with Ed here.

To celebrate, Warner Music took the soft life soft server route and hosted a private listening session at Paul’s Homemade Ice Cream in Parkhurst. Imagine: Joburg sun, soft serve in hand, and Ed Sheeran’s new music floating through the vibe. It was a scooping vibes moment where global stardom met local flavor. Plus they had headphones for everyone so it had a silent Ed Sheeren disco tint to it.

Ed’s rap moments were the cherry on top (or let’s say the flake on the soft serve). You could tell he’s having fun pushing boundaries, giving us tracks that sit just as comfortably on a late-night drive playlist as they would on a “catching feelings but also catching a groove” tip.

Warner kept it cool with ice cream and music as the perfect combo. Everyone left the session feeling youthful and closer to Ed’s music. The soft serve rollout proves that when you blend storytelling with experimentation (and add a scoop of Joburg lifestyle), you get something refreshing, global, but still grounded in vibes. Good job Ed. Good Job Warner. Check Ed Sheeren’s new album on your preferred legal streaming platform (yes I said legal, we know how you pirate lovers do).

Frat!