FRATPACKER WORLD.

Afrobeats  singer and songwriter Joe Boy, known for his infectious melodies and captivating lyrics, is about to end the first quarter of 2025 on a great note with his highly anticipated upcoming album Viva Lavida. Following the success of his debut EP, “Love & Light,” his album “Body and Soul” and hit singles like “Baby” and “Beginning,” Joe Boy has solidified his place as a leading figure in the Afrobeats genre. His partnership with Warner Music Group marks a significant milestone and new chapter in his career as an exec and artist.

Since Joe burst onto the music scene in 2019 he has gained recognition and admiration for his unique sound that blends Afrobeats with elements of R&B, pop and other eclectic sounds. His ability to create catchy hooks and relatable lyrics has resonated with fans both in Nigeria and around the world. As he prepares to release his upcoming album, expectations are high. The album is said to feature a mix of romantic ballads and upbeat tracks, showcasing Joe Boy’s versatility as an artist. The four singles that are out now are testament to his range as a writer and vocalist, from the hypnotic SMH, the vibey bounce on Adenuga and Osadebe as well as the existential subject matter on Taxi driver, Viva Lavida is sure to be a melting pot of different flavours.

 Warner Music has played a pivotal role in the global rise of Afrobeats. With their expertise and Joe’s creativity and his fresh; evolving take on the genre, he is poised to introduce his sound to new audiences. This collaboration further signifies the growing recognition of Afrobeats as a dominant force in the global music landscape.

In a recent interview, Joe Boy expressed his excitement about the collaboration, stating, that working with Warner Music feels like a dream come true as they understand his vision and are committed to helping him share his music with the world. He also stated how excited he is to share his new material. This enthusiasm reflects his passion for his craft and his desire to connect with listeners on a deeper level.

Viva Lavida is expected to feature collaborations from long term collaborator Tempoe as well Qing Madi, Olamide, Elan Dara and Wizard Chan. Joe Boy’s knack for blending different musical influences is likely to result in a project that not only appeals to his existing fanbase but also attracts new listeners.

As the release date for the album approaches this week, fans can expect to see more of Joe Boy as he also embarked on a tour and this will be the perfect time to debut some of his new music on the world stage. Since his last album was released in 2023 you can bet that the anticipation for the album is quite high.

Joe Boy’s upcoming album and partnership with between his label Young Legend and Warner Music represents a significant evolution in his career. With a unique sound and a growing fanbase Joe Boy is about to set a new standard with this release. As he continues to break barriers and push the boundaries of Afrobeats, fans can look forward to an exciting journey ahead.